How much should you spend on marketing?
Estimate the impact of your marketing activity and sense-check the numbers before you commit budget.
Stop guessing your marketing budget
Most small business owners have no idea if they're spending too much or too little on marketing. You're either throwing money at ads hoping something sticks, or you're barely investing because you don't know where to start.
This free calculator gives you a realistic marketing budget based on your revenue, business stage, and growth goals. No fluff, no sales pitch - just industry-standard benchmarks to help you plan smarter.
Why this matters
Without a clear budget, you'll either:
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Overspend on channels that don't deliver
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Underspend and wonder why you're not growing
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Waste time second-guessing every marketing decision
Get your number in 30 seconds. Adjust your strategy accordingly.
Every Tuesday. One marketing move you can make in under an hour.
Join 500+ business owners getting one practical marketing tactic every Tuesday.
What to do with this information
Your budget is only as good as how you use it. Here's what happens next:
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Start with one channel. Don't spread £500 across five platforms. Pick one, master it, then expand.
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Track what actually works. Revenue matters more than likes. If a channel isn't generating leads or sales within 90 days, reallocate.
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Adjust as you grow. This budget isn't set in stone. As revenue increases, your marketing spend should too - but proportionally, not randomly.
About Blackhound
Blackhound Marketing has spent over 10 years delivering marketing campaigns for small and medium-sized businesses across multiple sectors - from local trades to professional services.
We've worked with tight budgets, even tighter timelines, and business owners who are already stretched managing everything else.
We know what it's like when you're choosing between investing in marketing or hiring another pair of hands. That's why this guide focuses on SEO strategies that actually work for small businesses - no six-figure budgets, no full-time marketing teams, just practical tactics you can implement yourself without sacrificing the time you need to run your business.
